Braze

Braze is a customer engagement platform that enables organizations to send personalized messages across email, SMS, push notifications, and in-app channels. With Braze's REST API, AI agents can programmatically manage user data, trigger campaigns, and track customer interactions at scale.

This integration empowers AI agents to send targeted communications, manage user profiles, export analytics data, and coordinate multi-channel messaging campaigns through Braze's comprehensive API endpoints.

Capabilities

• Send immediate or scheduled messages across email, SMS, push, and in-app channels
• Create, update, and delete user profiles with custom attributes and events
• Trigger campaigns and Canvas workflows programmatically
• Export campaign performance data and user segment analytics
• Manage subscription groups and user notification preferences
• Access catalogs, templates, and content blocks for message personalization

Resources

• Official API Documentation
• API Basics & Authentication
• User Data Endpoints