Emarsys Core API (WSSE)

SAP Emarsys is an AI-driven omnichannel customer engagement platform that enables personalized marketing at scale. It provides comprehensive contact management, campaign automation, and real-time personalization across email, SMS, web, mobile, and digital channels.

This integration allows AI agents to programmatically manage customer contacts, launch marketing campaigns, trigger transactional communications, and access customer engagement analytics through the Emarsys Core API.

Capabilities

• Create, update, and manage customer contacts in bulk
• Build and execute email campaigns to targeted segments
• Trigger transactional messages (order confirmations, password resets)
• Manage custom contact fields and segmentation
• Access campaign performance metrics and analytics
• Create and manage contact lists and dynamic segments
• Query customer data and engagement history
• Launch automated workflows and journeys

Resources

• Emarsys Core API Reference
• API Developer Hub