Marketo

Marketo (Adobe Marketo Engage) is an enterprise marketing automation platform that helps organizations manage lead generation, nurture campaigns, and customer engagement at scale. It provides advanced lead scoring, multi-channel campaign automation, and comprehensive analytics to align sales and marketing teams.

With this integration, AI agents can programmatically manage leads, trigger campaigns, retrieve activity history, and automate marketing workflows across email, web, and mobile channels. This enables intelligent lead management, personalized customer journeys, and real-time marketing automation.

Capabilities

• Lead management: Create, update, query, and score leads at scale with custom fields
• Email campaigns: Design and deploy personalized email campaigns with dynamic content
• Campaign automation: Trigger campaigns and workflows based on events or lead behavior
• Activity tracking: Retrieve lead activity history and engagement metrics
• Smart lists: Create and manage segmented audiences based on custom criteria
• Program management: Build and execute multi-touch nurture programs with multiple streams

Resources

• Official API Documentation
• Endpoint Reference
• Authentication Guide