Microsoft Ads

Microsoft Ads (formerly Bing Ads) is a pay-per-click advertising platform that enables businesses to reach customers searching on Microsoft properties including Bing, Yahoo, and AOL. The Bing Ads API provides programmatic access to manage campaigns, keywords, ads, and bidding strategies at scale, making it the most efficient way to manage large-scale campaigns or integrate advertising with internal business systems.

This integration helps AI agents automate campaign management, optimize bidding strategies, retrieve detailed performance analytics and insights, and manage product ads for shopping campaigns—enabling data-driven advertising operations without manual platform interactions.

Capabilities

• Campaign Management: Create, update, and manage advertising campaigns and ad groups
• Ad Extensions: Add promotional links, location data, and structured information to enhance ads
• Shopping Campaigns: Manage product ads and catalog feeds from Microsoft Merchant Center
• Reporting & Analytics: Access detailed performance reports on campaigns, ads, keywords, and account metrics
• Bid & Budget Optimization: Retrieve bid recommendations and budget optimization suggestions
• Targeting Options: Configure geographic, demographic, device, time-based, and language-based targeting
• Bulk Operations: Download, modify, and upload campaign data in bulk via CSV/TSV format

Resources

• Official Documentation
• API Reference