Salesforce Data 360

Salesforce Data 360 (formerly Data Cloud) is a unified data platform that consolidates and processes large volumes of customer data from various sources, integrating it with Salesforce CRM data while avoiding data silos.

This integration enables AI agents to query unified customer profiles, process data at scale, create rich customer insights, and leverage the data lakehouse architecture for sophisticated data analysis and automation workflows.

Capabilities

• Consolidate and process large volumes of data from multiple sources
• Query unified customer profiles and data at scale across billions of records
• Create rich insights and analytics from consolidated customer data
• Build data-driven automation workflows with Flow Builder
• Access data through Connect REST API and Direct API
• Integrate external data from cloud providers (AWS, Google Cloud, Microsoft Azure)
• Manage customer consent and data governance

Resources

• Data Cloud Reference Guide
• API Reference
• Getting Started Guide
• Postman Collection